Level 1 of 5: Agree the market
Your ICP, in writing.
Industry, company size, region and job title. That one page decides what counts as a lead, and so what you pay for.
Pay-per-lead B2B lead generation
Pay per lead.Not per promise.
Level Up is a pay-per-lead B2B lead generation agency. We build and run your outbound, then bill a flat rate per qualified lead, from $40.
Teams we have filled pipelines for
Why do lead generation retainers disappoint?
Most agencies bill you every month for activity. Emails sent. Calls made. Dashboards full of opens. Then they ask for patience. We bill for leads. Nothing else.
How does pay-per-lead lead generation work?
Level 2 of 5: Build the machine
Infrastructure that protects you.
Dedicated domains and inboxes, authenticated and warmed. Your main domain never sends a cold email.
Level 3 of 5: Run the outreach
One buyer. One message. Tested weekly.
Copy written for a single buyer and their problem. Email first, then LinkedIn, SMS and calls where they earn their place.
Level 4 of 5: Qualify every reply
The noise falls away.
Auto-replies, bounces, “not now” and anyone outside your ICP drop out here. None of them ever reaches your invoice.
Level 5 of 5: Deliver the lead
You level up.
A verified decision-maker who replied with interest, with the full thread, straight to your inbox or CRM. That is the only thing you pay for.
What do the results look like?
SaaS / FinTech
B2B cyber security SaaS
$7.2M
ARR, up from about $2M
Over 9 months annual recurring revenue went from about $2M to $7.2M, a 250% increase, with 142 enterprise demos booked and deals as large as $210K.
Read the B2B cyber security SaaS case studyMed spa software
MedSpa DR
$250K
Pipeline in 60 days
51 qualified calls in 60 days, representing $250,000 in potential deal value.
Read the MedSpa DR case studyLevel Up in action
Need booked sales calls instead?
Level Up also books appointments, demos, walkthroughs and sales calls straight onto your calendar. It is billed per appointment, at a higher rate than per lead, agreed with you up front.
Appointment setting- Appointments.
- Demos.
- Walkthroughs.
- Booked sales calls.
Before you book
Every question, answeredDo you book appointments or sales calls instead of leads?
Yes. If you want booked appointments, demos, walkthroughs or sales calls on your calendar instead of interested leads, Level Up does that at a higher pay-per-appointment rate. The rate depends on your deal size, market and show-rate requirements, and we agree it on the fit call.
What counts as a qualified lead?
A qualified lead is a real decision-maker at a company that matches the ideal customer profile we agree in writing before launch (industry, company size, geography and job title), who has replied with interest in a conversation about your offer. Every lead arrives with verified contact details and the full reply thread.
What don't you charge for?
Level Up never bills for auto-replies, out-of-office messages, bounced addresses, unsubscribes, “not interested” replies, your existing customers or open deals, duplicates, or anyone outside the ICP we agreed. If a lead doesn't match the agreed ICP, flag it and it comes off the invoice.
How fast will I see leads?
Most of the first weeks go into building and warming the infrastructure, so leads usually start once sending ramps up. In our past campaigns, a cyber security SaaS was booking 3 to 4 sales meetings a week within a month of launch, and a fitness studio averaged about 10 leads a week over two months.
Let’s see if we fit.
A 30-minute call. We look at your offer, your buyer and your deal size, then tell you straight whether pay per lead will work for you.